Given for outstanding leadership, perseverance and business acumen in the Michigan golf industry. This special award has only been given ten times by the MGCA in 27 years.

Recognizing MGCA's Golf Course Operator's initiative in player development and retention.

Recognizes an employee of a MGCA member for innovation and initiative in the support and development of the golf business in which they are employed.

This award is named after one of the founders of the MGCA, a gentleman who helped to create a voice for Michigan golf course owners. The recipient of the award is an individual or company who has displayed distinguished service to the MGCA and the golf industry.

Presented to an individual or organization that over the span of a lifetime has provided steadfast leadership, outstanding service, and continuous commitment to the Michigan golf industry. The award is named after W. Bruce Matthews, the first award recipient. Mr. Matthews spread his expertise throughout the fairways of Michigan for many generations.